Wednesday, 24 October 2012

Link Wheel

Link Wheel is a link building strategy to get lots of backlinks and achieve high page rank in the shortest possible time. Creating a link wheel can be very beneficial to your online content. This is what is known as off-site linking. Creating links from your page to content that relates to your product or a service is important. This is SEO work that you can control. Having other companies, articles and other content linked to your content is what creates a wheel and generates more popularity and traffic for your website.Link wheels are one of the most advanced forms of SEO building on the market right now.  How this works is that you create anywhere from 12 to 116 new blogs or microsites for your main target page. Each page must have a minimum of 200 words of content on the site as well as a link to your main target page as well as one of your other microsites. This will create a chain reaction of links that will bounce people around from site to site that are all owned by you and are all related. In order to make this venture popular, you have to create blogs and things on popular blog pages such as, or that people frequently use and are well established.
There are chiefly four main points to remember about building effective link wheels:
Appropriate keywords
Using and amassing data on web 2.0 sites
Using articles and content of high quality
Getting the sites linked and making the wheel
the links between your website and the other web 2.0 property sites is in the form of a wheel that is linked and hence the name. Search engines likes content and especially values these kinds content is qualitative as well as related to the website or connected with the client`s website in one way or the other. Our linkwheel experts will deliver your requirement with top notch quality by engaging in the apt linkwheel creation that will prove to be fruitful for your online business.
Link Wheel is a very powerful link building concept because it tries to imitate the natural internet pattern and search engines always love natural link building. Rather than getting links from unrelated websites and dubious sources, link wheel tries to get their links from related niches on the internet. Moreover, link wheels have the ability to multiply your links count over a period of time. Previously, network websites were created in an effort to boost the ranking of particular websites but the problem with such websites were that they easily raised the suspicion because it looked very artificial as they did not follow any link wheel pattern but all of them just pointed to one website they targeted. Link building through link wheel is a refined version of network websites. It has proven to be the best link building strategy.
By doing this, you are passing the benefits throughout your work and each site builds in value from links of other blogs that you have connected to it. And since you have so many blogs linked to one target page, you make the target page look like an authority in the niche your content is in.

Pay Per Click(PPC)

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website  or network of content websites the site publisher would usually set  a fixed pay per click rate.  Also called cost-per-click (CPC).
The most common form of PPC ads are displayed on search engine results pages (SERPs) above and to the right-hand side of the organic results in response to the users search term. They are clearly labelled as ‘Ads’ or ‘Sponsored Results’ to differentiate them from the organic listings.PPC advertising is very flexible and quick to set up in comparison to other types of online advertising. In future posts I will cover how PPC works, the set up process, ongoing management of your campaigns and some helpful tips and advice.
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
How does Pay Per Click Advertising work?
Budget Determination
Keyword Selection
Search Engine Selection
Ad Creation
The cost per click is determined by many different factors:
Number of competitors bidding for that word
Position of the ads in the search result
The quality of the ad and relevance to the keyword
The quality of the website that users will finally end up on
The relevance of the website that users will end up on to the keyword and the ad
The click through rate of the ad (how many people click the ad compared to how many times the ad is displayed)

Search Engine Marketing

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to search marketing.Search Engine Optimization is a full-service process that encompasses everything from an initial consultation to keyword generation, copywriting, website redevelopment, creating incoming links, submitting and finally, reporting on service results. Let our professional staff of copywriters, optimization engineers and link developers help your website climb to the top of the search engines. SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Factors of SEM:

Gaining traffic through free SEO efforts
Gaining traffic through paid search advertising