Thursday, 27 September 2012

Search Engine Optimization (SEO)

SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

Search engine optimization SEO is the way to get your website to work best with different search engines such as Yahoo, Google and Bing for getting huge gains, ranking opportunities doing keyword research. It is a mission for increased visibility in search engines through quality links, social popularity, relevant copy and domain trust.

Search Engine Optimization Tips

Search engine optimization is a useful technique that helps search engines find out and rank your website greater than the other websites in response to a search question. Hence, SEO helps you in getting traffic from different search engines. Search engine optimization is the best technique of getting huge traffic to your website.

There are many processed involved in SEO to help you in getting the traffic to your website and increase the Google page rank. Many people use this useful technique to make their website visual in many search engines. SEO technique introduces your website to a number of people and as a result you get huge traffic.

Why SEO is so important?

If you have just started your online business then it is very necessary that you get it search engine optimized. The big reality is that the internet has become a very cut-throat market place. There are almost thousands of web sites that are trying to get the attention of different visitors. Most of the sites are yet found from search engines according to many specialists and the issue is only nearly ten sites come in the first page if you enter a relevant keyword.

If your site is in the second page and not in the first page for that particular keyword then it does not get the traffic that it requires for becoming successful. Hence you must opt for SEO which is an efficient service, which helps your site accomplish top ranking at different search engines such as Google and Yahoo.

Hence SEO has huge importance in getting success in online business. It is only search engine optimization that makes your site visible in online business. It also explains why your site needs SEO. It is an ultimate need.

SEO Techniques

On-Page SEO

For On Page SEO you attract readers by providing high-quality content. The technique is to make the articles as relevant as possible to what the searcher is looking for. It greatly helps if you are an expert on the topic you are writing about. This way, you can give new and useful information to the reader. This type of SEO mainly uses keywords to let the search engine know that the website has what the searcher is looking for. The main strength of On Page SEO is that once the reader has been directed to the site, he or she is more likely to stay since it relies on unique and relevant content. However, especially for new websites, it might take time before the search engine discovers your content. There is also a limit to how many times you can use the keyword because too much usage may mark your content as spam.

On-Page SEO:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Avoid spammy SEO tactics

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages

Off Page SEO:

"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.

Search Engine Submissions – Google, Yahoo, Bing
Directory Submissions
Press Releases Submissions
Article Directory Submissions
Social Networking and Bookmarking Sites
Submit to RSS feed Directories
Sitemap Submissions
Video Submissions
Use Keywords in anchor text
Obtain links from high ranking publisher sites

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.

Social Bookmarking Sites

Saturday, 22 September 2012

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